The Word Smithy

A brand is only as strong as its stories. Let's tell yours better.

Trusted by Leading Brands

Amazon Prime
Black Snow
Clockwork
Digidentity
DXC
Enfuce
Firecracker Events
Heineken
Lay's
L'Oréal Paris
Mercedes-Benz
Naehas
Nestlé
NNB
Owen
Publicis Groupe Africa
Sanlam
Standard Bank
Unilever
Visa

Awards & Recognition

Assegai Awards
Bookmarks
Cannes Lions
Creative Circle
Loeries
New Generation Awards
Smarties Awards
Vuka Awards
UN Public Service Award

What I Do

Strategy and writing services designed to help your brand tell better stories.

STRATEGY

Strategic thinking that builds brands, drives campaigns, and creates meaningful connections.

  • Brand strategy
  • Positioning strategy
  • Creative campaign strategy
  • Communication strategy
  • Content and messaging strategy
  • Social media strategy

WRITING

Words that work - from social posts to white papers, websites to thought leadership.

  • Websites
  • LinkedIn profiles and posts
  • Emailers and newsletters
  • SEO
  • Social media content
  • Long-form content
  • Thought leadership
  • White papers and reports

SPEAKING, TEACHING & FACILITATING

Helping teams solve problems collaboratively to creating bespoke IP for companies and organisations.

  • Speech writing
  • Keynote speaking
  • Workshop facilitation
  • Educational material creation
  • Playbooks and internal training manual development
  • Lecturing

KIND WORDS FROM SMART PEOPLE

Emily Shaw

Meet the Wordsmith

Hello, I'm Emily

I'm a qualified copywriter and strategist and I've spent the last 20 years in agencies, thinking for some of the world's biggest brands.

In that time, I've had a lot of fun as Strategy Partner for a Publicis-owned agency, spoken at Design Indaba, judged awards shows, lectured at universities and even written curriculum material for a post-graduate degree in communications. I've also won a few things, which you can read about in my downloadable CV here.

I'm now a resource for hire and I'd love to help you with your latest story-telling project, whatever that might be.

Let's Chat

If you're interested in any of the Word Smithy services, need some help or advice or if you'd like to chat about a project that might not fit any traditional description, drop me a line. I'm always keen to connect, no strings attached.

Hint: mail or WhatsApp find me faster:

WhatsApp +27 83 410 9331

Available CAT (Central Africa Time)

Send a Message