Emily Shaw portrait

About the Word Smithy

The way agencies and brands work together has changed.

Brands need more flexibility, agility and adaptability and creative people need more freedom, autonomy and possibility.

The Word Smithy was created to service both parties – giving brands of all sizes the opportunity to work with a seasoned professional they may not have had access to previously and to give myself the freedom to work across categories and industries that excite and stimulate me.

Designed to be a resource that delivers both the building blocks (strategy) and the finesse (copy) the Word Smithy offers a holistic brand planning and writing service to suit all stages of communication as well as all budgets.

Strategy services include traditional brand strategy, creative and campaign strategy as well as more nuanced positioning and architectural strategy, content and messaging strategy, digital and social strategy – all of which extend to B2C, B2B and internal application.

Writing services cover almost anything you can think of – from social media posts to long form content like blogs, white papers and though-leadership pieces, brochures and websites, press releases, speeches and even personalised fiction and ghostwriting.

Whatever it is you need support with, however large, small, simple or complicated, the chances are I’ve done it before. And if not, I’m excited to give it a try.

Let’s chat

If you’re interested in any of the Word Smithy services, need some help or advice or if you’d like to chat about a project that might not fit any traditional description, drop me a line. I’m always keen to connect, no strings attached.

Credentials & Recognition

20 Years of Experience

Senior roles in both strategy and copy at leading agencies and brands across Africa

Highly Qualified

Undergraduate in copywriting and post graduate degree in strategy

Multi Awarded

More than 60 local and international awards

Global Experience

Extensive experience on global brands and in international markets as well as seats on various international strategy panels

Blue Chip Portfolio

Rich working history with some of the world’s biggest brands, across industry, region and audience

Seasoned Speaker and Educator

Skilled and effective speaker at distinguished local and international conferences and summits as well as frequent university lecturer

Ready to work together?

Let’s discuss how the right copy, workshop or strategy could move your brand forward.