Why I Teach

20 years in the industry, I’ve learned that knowledge only becomes valuable when it’s shared. Teaching forces me to articulate what I know, refine my thinking, and stay connected to the evolving challenges facing our industry.

Whether I’m running a workshop for a marketing team, judging awards, writing curriculum, giving a keynote at an industry event, or teaching a university course, my goal is always the same: to give people practical tools and frameworks they can use immediately to improve their work.

I don’t just teach theory, I teach what actually works in the real world, drawn from hundreds of client projects, countless briefs, and thousands of hours spent crafting work that drive results.

“Emily was one of my lecturers at AAA School of advertising, lecturing Global Marketing. By far one of the best lecturers, I’ve had the pleasure learning from. Because of her experience in the global market, she actually added value to my learning experience on a very in-depth, broad module. These are the calibre of experts that should be lecturing at the likes of AAA, Vega etc.”

Deidre Alexander Director D6 Consulting Services

Speaking Topics

Keynotes and talks on brand strategy, copywriting, and the intersection of creativity and commerce.

Trends

Stay ahead of the curve with insights that matter. I decode emerging patterns in culture, technology, and consumer behaviour, translating complex shifts into actionable strategies your team can implement immediately. These sessions cut through the noise to focus on trends that will actually impact your business.

Competitor analysis

Know your battlefield. I’ll guide your team through rigorous competitive landscape mapping that goes beyond surface-level comparisons. Learn to identify white space opportunities, anticipate competitor moves, and position your brand where it matters most.

Inspiration for design thinking and innovation

Break through creative blocks and reinvigorate your team’s approach to problem-solving. These energizing sessions blend real-world case studies, provocative frameworks, and hands-on exercises that spark fresh thinking and give your team permission to challenge assumptions.

Internal brand playbooks

Transform brand chaos into clarity. I facilitate collaborative workshops that turn scattered guidelines into living, breathing playbooks your entire organization can actually use. Walk away with aligned teams and documented standards that empower consistent decision-making.

Messaging strategy workshops

Find the words that win. Through structured exercises and strategic frameworks, I help teams craft messaging that resonates with audiences and differentiates from competitors. These workshops turn vague positioning into sharp, memorable communication that drives action.

Disrupting the market

Challenge the status quo with confidence. I provoke bold strategic thinking that helps teams identify opportunities to rewrite category rules. These sessions combine analytical rigor with creative audacity to uncover unconventional paths to market leadership.

Pushing content

Cut through content paralysis. I teach teams how to develop content strategies that actually work, from ideation frameworks to distribution tactics. Learn to create content that earns attention, builds authority, and drives business results rather than just filling calendars.

Judging work

Sharpen your creative evaluation skills. Drawing on years of industry experience, I teach teams how to assess work with both rigor and nuance. Develop frameworks for giving constructive feedback and making confident decisions about what deserves recognition.

Custom topics available. I can tailor a talk or workshop to your specific needs and audience.

Where I’ve Spoken

AAA School of Advertising
Design Indaba
Distell
Elizabeth Arden
FFW
PepsiCo
Pioneer Foods

Book me to speak or run a workshop

Whether it’s a keynote at your conference, a workshop for your team, or a training session for emerging talent, I’d love to discuss how I can add value.