Automotive Research Strategy

MERCEDES-BENZ: CREATIVE STRATEGY ‘UNRIVALLED’

Client Mercedes-Benz South Africa
Year 2020
Discipline Research, Strategy
MERCEDES-BENZ: CREATIVE STRATEGY ‘UNRIVALLED’

I was the founding Strategy Partner for bespoke agency to Mercedes-Benz globally, Publicis Emil. Over the course of 4 years, I wrote creative strategy across all passenger car campaigns. Here are a few of final products, along with some of our awards.

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