Turning hidden IT costs into competitive advantage with DXC Total FinOps
For most large enterprises, nearly 70% of infrastructure costs are hidden, buried across fragmented cloud environments, legacy systems, and disconnected financial tools. DXC Technology wanted to challenge the prevailing view of FinOps as mere cloud cost management and reframe it as a strategic capability that drives real business value.
Writing for Owen+, I developed a comprehensive thought leadership asset to make that case. Drawing on in-depth interviews with three of DXC’s senior subject matter experts, spanning cloud infrastructure, cloud advisory, and global cloud strategy, the report explored the limitations of traditional FinOps, the complexity of enterprise IT estates, and the opportunity that a truly unified approach unlocks.
The resulting report, The FinOps Imperative: Closing the Distance Between Spend and Strategic Value, was supported by a web film featuring the interviewed experts, a companion webinar, and a supporting infographic, each piece designed to reach CIOs and technology leaders at different stages of the buying journey. In addition to the report and web films, a concept film was created to drive awareness, build brand equity and establish the offering with a broader audience.
We conceptualised, researched, wrote, and packaged the full content suite, positioning DXC Total FinOps not as a cost-cutting tool, but as the strategic engine that transforms IT spend into competitive advantage.
