Automotive Strategy

Mercedes-benz: creative strategy ‘HEY MERCEDES’

Client Mercedes-Benz South Africa
Year 2021
Discipline Strategy
Mercedes-benz: creative strategy ‘HEY MERCEDES’

I was the founding Strategy Partner for bespoke agency to Mercedes-Benz globally, Publicis Emil. Over the course of 4 years, I wrote creative strategy across all passenger car campaigns. Here are a few of final products, along with some of our awards.

Outcome

2019 The Loerie Awards - Bronze (Social Media)
2019 The IAB Bookmarks - Silver: Social Media Online Video
2019 The IAB Bookmarks - Bronze: Social Media User Generated Content
2019 The IAB Bookmarks - Social Media Campaign
2019 The IAB Bookmarks - Bronze: Social Media Communities

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